4DM Group heads for £20m with latest acquisition
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17/03/2008 4DM group have today announced the acquisition of marketing consultancy Direct Link. This addition will take the Northamptonshire based firm beyond the £20m turnover in the coming months. Chairman and Chief Executive, Charles Grant-Salmon commented “The 4DM business has made steady, manageable growth over recent years and this well planned purchase not only further aides this growth but more importantly complements the services that we offer”. Direct Link is a long established Marketing services provider specialising in adding value to client campaigns. Original founder and owner Keith White will now join the 4DM operation on a full time consultancy basis. White added “With 4DM’s high service levels and experience in enhancing client campaigns, we have formed a complimentary relationship that will benefit Direct Link and 4DM clients alike.” Robin Skinner, 4DM sales head added “In an ever changing market our client’s needs and expectations continue to grow. As such, an opportunity as this which enables us to broaden our offering is a huge positive. When coupled with some of our new technological advances our ability to do more than just “put ink on paper” continues to expand, allowing us to participate and contribute at more stages of a campaigns journey” Direct Link will continue to operate as an independent however all operations have been relocated from London to 4DM HQ in Kettering. In addition White also continues to head up Venturini UK, the sales arm for the Italian based special products manufacturer servicing UK based clients. Press release from the 4DM Group – 17 March 2008 |
