Reader Reaction: Would you offer free press time to attract new customers?
29th June 2009
Robin Skinner, group sales and marketing director, 4DM:
"We certainly haven't felt the need to give away free print so far and I would hope we never do. Although it's probably a bit different for us as we're not a commercial printer and in many respects I think that the Kingsdown story sums up just how pressurised commercial print is nowadays. The one thing we will consider is, with certain online products and services, to offer potential new customers a cost-share or no-cost test to try and tempt them into trying new things. That's about as far as it goes though."
Print Week