Methods of communicating with customers and prospects is changing, direct mail is no longer the stand alone choice. Of course email marketing has been available for some time but on its own can sometimes get very diluted amongst the madding crowd. With significant advances in technology 4DM is now at the forefront of cross media solutions. Our bespoke personalised URL (Purl) package has proven to uplift response rates by at least 20% on every completed campaign, and in some cases as much as 70%.

As part of a fully integrated campaign using a web portal, variable digital print and a Purl our clients are able to manage and track their campaign live via a Project Dashboard. This allows for real time data on how their campaign is performing throughout the cycle. Driving the target audience to a bespoke web page enables our clients to build valuable data and market knowledge whatever the objective.

Using a Design to Print web portal is another fantastic web based tool which has proven to be very beneficial to franchised or large multi outlet businesses. Local marketing communications with data and variable offers can be uploaded. This ensures that brand guidelines are controlled along with budgets whilst giving message consistency. Our bespoke portals can be built to suit your needs with templates set to your parameters.

The latest addition to our Smart Media offering is QR codes, for more information on this visit our Mobile page.