4DM’s Data Services division prides itself on innovation through thinking differently. Data can be a minefield for the uninitiated and often takes people out of their comfort zones, we help break down the complexity to build trust in what we do. Getting the data right is proven to increase the effectiveness of any campaign, after all it’s not rocket science, get the offer right to the right target audience and hey presto, the results will speak for themselves.

Our unique FREE Data Healthcheck offers our clients a very comprehensive breakdown of what their data is made up of. As well as flagging potential suppressions via the Postal Address File (PAF), Gone Away Suppression File (GAS), The Bereavement Register (TBR) and National Change of Address (NCOA) to name a few, we also tell you how much carbon dioxide you will save by removing the poor quality records. On top of this our system automatically works out the net saving on your mailing through the reduced quantity of packs manufactured and posted. It really is win, win all round.

For the more advanced we offer a full database analysis and profiling service which can be completely tailored to your needs to give you a dynamic and comprehensive upgrade which will virtually guarantee you enhanced campaign results and reduced costs.