The mobile phone is the fastest technological revolution in history. 2011 looks set to be a significant milestone in this revolution, or more like evolution.

Smart Phone penetration in the UK is growing at an incredible rate and is currently standing at 28% with it predicted to be at 40% by the end of this year. For us this presents a massive opportunity to further develop our new technology offering, or as we like to call it, Smart Media.

We’ve been an established provider of PURL technology and campaigns for almost 4 years now. Through innovative thinking and the introduction of QR codes, we have developed what is essentially a mobile PURL.

Analysis from Google says that results from mobile optimised campaigns are achieving a 43% increase in conversion rates and 80% higher click-through rates. Impressive stuff and something we want to be a part of.

By using QR codes we are able to mobilise the response mechanism from a piece of direct mail. By simply taking a photo of a QR code that would be strategically placed within a pack, this would automatically upload the campaign allowing the user to go through various stages as they would via a website.

The big difference that the direct mail driver makes is that it is personalised. When the campaign is uploaded to the device it is already pre-populated in exactly the same way as a PURL would be and therefore it can interact in the same way. More importantly the mobile version of the campaign will go everywhere with them.

Using this innovative technology will enable marketers to make their campaigns truly mobile allowing the recipient a wider choice to respond and importantly increase response rates.

To find out more about this new and exciting development please contact us, where one of our team will be able to help you.