The Oyster Solution:
Take Control of Your Direct Mail Campaigns

Direct mail has always been one of the most successful and cost effective methods of reaching your prospects. 4DM’s Oyster solution offers you the ability to:

• Link the impact power of direct mail with the interactive capabilities of the Internet.
• Convert more direct mail recipients into qualified prospects and valued customers.
• Automate the creation, management and tracking of Personalised URLs and VIP Landing Pages.

All you need to do is decide on a quantity, provide us with your corporate logo and client name / address details and we will do all the rest.

4DM’s Oyster solution generates a unique, personalised, highly trackable PURL website (Personalised URL) with every print or email piece. Not only is this an ideal way to deliver detailed, personalised content directly to every prospect or customer you contact, it is an opportunity to request more information from those who visit and learn more through click stream analysis. A visit to a PURL can also be used to trigger subsequent marketing activities, such as a phone call from a sales rep or another postcard, mailer, or email deepening your product story.

Direct Mail That Connects You with Your Prospects

42% of your prospects want to respond online. With the Oyster solution you create a direct mail campaign, develop personalised web site response mechanisms, track the level of responses from prospects, and respond to interested prospects instantaneously.

The Oyster Solution: The Power To Create a Strong Interaction

The Oyster solution gives you five ways to connect with your prospects. Most direct mail campaigns consist of a direct mail programme, some sort of tracking software and might have a simple web-based response mechanism. The Oyster solution ties your entire programme together with the following:

1. Direct Mail Campaign with customised prospect–based content
2. Customised web based response mechanism that is as simple or robust as you want it to be
3. Integrated reporting tracking tools that allow you to track your responses at every step of the way
4. Automated re-directs and email responses to follow up
5. Instant alerts that allow you to respond to your prospects as quickly as you want
   

Rapport Turns Direct Mail Recipients Into Real, Qualified Leads

With 4DM’s Oyster solution, we take your emails/direct mail pieces and offers and couple them with Personalised URLs. The system then captures the results as prospects visit their unique web sites and respond to your offer. Allowing you to develop leads, generate real time reports, adjust your tactics and follow up prospects in minutes rather than days.

A Winning Combination

4DM’s Oyster solution offers a unique set of systems that couple the full implementation of your integrated marketing campaign with powerful technology and marketing tools to help you achieve your strategic business goals.

Contact us to learn how 4DM’s Oyster Solution can help you create an Integrated PURL campaign that sells.