We have been using our very own bespoke Personalised URL (Purl) platform to successfully create marketing campaigns for many of our clients which have seen some fantastic results in return. We are steadily building a great portfolio of case studies that prove the significant uplift in response to marketing communications when a PURL is added.

If you are already sending direct mail to your customers and prospects, why not add a Purl to enhance the results and monitor who is clicking what? Our live Project Dashboard enables you to track each and every one of your customers activity once they have logged in which ultimately provides you with even greater data about your target audience and what triggers action.

Every one of the Purl campaigns we have run on behalf of our clients has seen a significant uplift in response to increase ROI, on this basis it would seem a ‘no brainer’ if you’ll excuse the terminology.

If you would like to know more about how Purl’s can help improve your direct mail response rates then please contact sales@4dm.co.uk where a member of our team will be able to help you.