Personalised URL's - Oyster
Multi Channel Marketing is the key to success for all marketing campaigns yet many clients have tried and failed to make this a success.
“42% of your prospects want to respond online”
Using our PURL’s facility this will complement your current marketing activity by using a personalised web page address which will allow you to track real time activity with your customer/prospect base.
“Take Control of Your Direct Mail Campaigns”
4DM’s Oyster solution offers you the ability to:
- Link the impact & power of direct mail with the interactive capabilities of the Internet.
- Convert more direct mail recipients into qualified prospects and valued customers.
- Automate the creation, management and tracking of Personalised URLs and VIP Landing Pages.
All you need to do is provide us with your corporate logo, client/prospect name & address details and we will do all the rest.
4DM’s Oyster solution generates a unique, personalised, highly trackable PURL website (Personalised URL) with every print or email piece.
Not only is this an ideal way to deliver detailed, personalised content directly to every prospect or customer you contact, it is an opportunity to request more information from those who visit and learn more through click stream analysis.
A visit to a PURL can also be used to trigger subsequent marketing activities, such as a phone call from a sales rep or another postcard, mailer, or email deepening your product story.
“Five ways to connect with your Prospects & Customers”
The Oyster solution ties your entire direct marketing programme together with the following:
- Direct Mail Campaign with customised Prospect & Customer based content
- Customised web based response mechanism that is as simple or robust as you want it to be
- Integrated reporting tracking tools that allow you to track your responses at every step of the way
- Automated re-directs and email responses to follow up
- Instant alerts that allow you to respond to your prospects as quickly as you want
A Winning Combination
4DM’s Oyster solution offers a unique set of systems that couple the full implementation of your integrated marketing campaign with powerful technology and marketing tools to help you achieve your strategic business goals.
