Sustainable Mail is a solution to make your direct mail more environmentally friendly by focusing on data cleansing and the ability to recycle the pack whilst saving money on your postage. This service is offered not only by Royal Mail, but by all major Downstream Access suppliers.

In order to qualify for the Sustainable Mail discount certain criteria need to be met. Requirements for all postal providers are similar and cover areas such as

> Data management
> Sourcing and recycling of materials
> Specification of the mail piece

Our team here at 4DM will be able to help you decide whether your current mailings qualify for the Sustainable Mail program and if not make recommendations so that they do. The Sustainable Mail program has two levels; entry level and intermediate level. Our team will be able to assist you in developing your mailing campaigns to the higher level allowing you to maximize your postage discount and further reduce the carbon footprint of your mailing campaigns.

The close links that 4DM have with Royal Mail and the major Downstream Access suppliers operating this program will enable us to keep you updated on changes to the program and assessment criteria, ensuring your campaigns remain compliant.